Beer Iceberg
We built an artificial ice iceberg with 2,000 ice-cold cans of Balboa beer (ABInbev) inside, which were released at just the right moment to liven up the party.
We collaborated with Netflix by converting its entire catalog into DVDs and storing it in an armored container to announce the release of the film “Leave the World Behind.”
In partnership with Tombras and Gatorade, we designed a very special three-part medal that rewarded each stage of the El Cruce race.
Together with HBO MAX and Publicis Groupe, we worked on the launch of the series “Like Water for Chocolate,” developing a bed that, thanks to the faux fire technique, burned in flames in different public spaces.
Together with RGA and Gatorade, we created this extraordinary sampling idea. It is a drinking fountain that, instead of water, surprised runners with the new Gatorade Zero.
